WOW is an online program that gives creative agencies the confidence and ways of working to maximise commercial value during negotiations. The sessions are brought to you by advertising industry veterans Rachel Mays and Emilie Douque.
Rachel and Emilie met at Wieden+Kennedy where they both led their respective departments - Business Development and Business Affairs. They both bring a sense of curiosity and humanity to the negotiation table. This has helped them work with agencies around the world to reach agreements with hundreds of globally renowned brands.
Sessions
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Evolve without losing your essence. Senior talent share what makes your agency unique and together we discuss the differences you could be undervaluing.
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Understand the key moments for negotiations and the client’s perspective. Learn how to stop devaluing your work from the first client conversation.
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How to keep sight of the goal and not get stuck in the details, including a special appearance by a procurement guest.
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Get yourself in the right frame of mind for negotiations. Learn the practical tools and techniques to start negotiating successfully today.
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Get comfortable when negotiations kick-off and how to wisely introduce a price.
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The art of the MSA
From pitch documents to contracts, learn what you’re agreeing to. Get up to speed with what the MSA requires of the agency and learn how to get paid what is fair.Own it: IP, Clearances and Ownership
Make the most of your most valuable asset. Learn what it means to be clear.Bossing the Financials
An MSA deep dive to learn about costs and how to deal with hidden costs.
Find out if WOW is right for
your agency.
Packages
Gold
Your choice of five ready-made sessions with minor alignments to fit your business. Sessions focus on the scope of work, fee and contract.
Platinum Bespoke
You choose exactly what your business needs and we tailor each session to your business and the participants.